Apple on Tuesday unveiled new iPhone, iPad and Mac models at its first major event of 2022.
The new version of the lower-cost iPhone SE, which comes with a smaller screen than Apple’s high-end iPhone 13, will feature 5G capabilities, a more powerful chip called A15 and better battery life , the company said.
The new iPhone SE will start at $429 and be available from March 18, which is a price increase of $30 over the current version of the iPhone SE, which was introduced in 2020.
During the online stream, called “Peek Performance,” CEO Tim Cook also showed off a new version of the iPad Air with a more powerful chip and an improved camera with new FaceTime features.
The new iPad Air will start at $699 and will also be available from March 18. Apple said the device is “twice as fast as a Windows laptop in its price range.”
Additionally, Apple unveiled a new Mac desktop computer called the Mac Studio, which it touted as a high-end alternative to its current offerings such as the iMac and Mac Mini. The Mac Studio is powered by Apple’s M1 Max chip and is aimed at creatives who need massive processing power for activities like film and music production.
The basic version of Mac Studio will cost $1,999, while a more powerful version with a processor called M1 Ultra will sell for $3,999, Apple said.
The company also announced a high-end computer monitor called the Studio Display, which includes an iPhone-grade camera and speakers that support Apple’s “spatial audio” stereo feature. The monitor, which will retail for $1,599, packs an A13 chip, which is also used in some iPhone models.
The Mac Studio and Studio Display will be available from March 18.
The new iPhone SE, which hasn’t been updated since 2020, should sell well internationally due to its lower price than the iPhone 13, said Dan Ives, managing director of Wedbush Securities, at The Post.
Ives added that Apple’s “compelling” announcements on Tuesday show the company’s strength during a supply chain crisis that has left everyone from Chevrolet to Sony scrambling for chips.
“Launching a new product with iPads in the biggest supply chain shortage in modern history is a testament to Apple’s distribution muscles that are second to none,” Ives said. “They beat chip companies like Intel at their own game.”
Apple also announced an exclusive streaming partnership with Major League Baseball and is also expected to introduce a new Mac computer later during the current event.
Apple is expected to make several high-profile announcements later this year. That includes other new Mac models in the next three to five months as well as the launch of an Apple augmented or virtual reality headset, Ives predicts.