Apple Inc is giving its iPad the most comprehensive upgrade since 2015, the latest effort to revive a product that has suffered declining sales in recent years. On Tuesday in Brooklyn, New York, Apple executives unveiled new iPad Pro models in two screen sizes — 11-inch and 12.9-inch — that include key features from the latest iPhones. The updated tablets include thinner sides that make screens look almost edge-to-edge, faster processors, an improved rear camera, and Face ID to unlock the device, make payments, and send personalized emojis.
iPad unit sales peaked at 26 million units in the first fiscal quarter of 2014. Apple sold about half of that in the key holiday quarter last year. The average sale price also fell. Still, there are reasons for optimism. As the tablet market shrinks globally, the iPad has slowly regained momentum thanks to new software and cheaper models, but also because competitors like Amazon Inc and Samsung Electronics Co have failed to appeal. the market lately.
The iPad models unveiled on Tuesday could sustain the rebound. The iPad Pro update is the first since June 2017. The latest model’s A12X Bionic chip brings speeds, AI processing and graphics to match the latest iPhones. Face ID, Apple’s 3D facial recognition system, replaces the iPad’s fingerprint reader. On the software side, iPads now have a gesture-controlled interface like the latest iPhones, so users can swipe up on the screen to close apps, or swipe from side to side to move around. between apps.
Also read: Apple iPad Pro is here with A12X Bionic chipset: Price, specs and features in India
The new models also stand out for what they lack: a home button, headphone jack, and the Lightning connector used on Apple mobile devices since 2012. The headphone jack is gone in favor of Bluetooth headphones like the AirPods, and the Lightning connector has been dropped in favor of a USB-C port, the first time such a connector has been used on an iOS device. iPads are also more expensive. The 11-inch model starts at $799, up $150 from last year’s $649 10.5-inch version. A high-end iPad Pro with cellular connectivity, 1 terabyte of storage and a bigger screen costs $1,899, making it significantly more expensive than most full laptops. Besides the iPads themselves, Apple also announced a new version of its Apple Pencil accessory.