The Cupertino, Calif.-Based company hasn’t announced any successful features or products, but analysts expect customers hanging on to older models like the iPhone X to be eager to get started. at the level. To encourage trade, participating wireless carriers are offering incentives ahead of the holiday season to make new phones free for some customers.
The iPhone 13 will have a new chip called the A15 Bionic which enables features like automatic text translation. The phone also has a better display, longer battery life, and a cinematic mode to automatically change focus when shooting videos. Apple said the iPhone 13 will have 5G antennas and custom radio components for faster speeds and will be available in five colors.
The phone will start at $ 699, and participating wireless carriers will offer up to $ 700 off qualifying trades. The iPhone 13 Pro starts at $ 999 and the Pro Max starts at $ 1,099, with trade-in offers of up to $ 1,000. All three models will be available on September 24.
Prices are unchanged from last year, but some carriers such as AT&T Inc will offer the devices at no extra charge if customers trade in a previous model and sign up for an installment plan.
Ben Bajarin, head of consumer technology at Creative Strategies, said he expects these aggressive subsidies and exchange policies to increase in order for Apple and carriers to retain their customers.
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“You don’t have to make a down payment and you keep paying what you pay,” Bajarin said. “This offering is unique to Apple, and it is a strength they have to maintain these sales cycles for themselves and for operators.”
The iPhone is Apple’s most important product, but Apple has rolled out a network of services and other products that are seen as locking customers into a system they value and would be expensive to leave.
The Series 7 connected watch will have a larger screen and faster charging. It will start at $ 399 and will be available later this fall.
The company also updated its iPad Mini with 5G connectivity and a reworked design that makes it look like the high-end iPad Air and Pro models. Bob O’Donnell, head of TECHnalysis Research, said the small tablet was Apple’s most surprising announcement of the day and could attract customers who want a device with 5G capable of handling more powerful applications than a telephone.
“I don’t think it’s replacing another device like we’ve seen Apple trying to position some of the bigger iPads as PC replacements,” O’Donnell said.
Apple also updated its base iPad with a new camera for working and learning from home. The base iPad model starts at $ 329 and the Mini starts at $ 499. Both will be available next week.
Apple shares were down 1.2%, a steeper drop than a slight pullback in larger markets.
“It seems there is nothing really groundbreaking being announced, but of course, as usual, they have announced enough improvements to at least generate some excitement among consumers,” said Rick Meckler, Partner. of the Cherry Lane Investments family investment office.
Apple’s biggest product launch of the year comes as some of the shine has come off its stock, as business practices such as charging software developers commissions on in-app payments have taken hold. is subject to regulatory review.
Apple shares were up about 11.6% year-to-date at Tuesday’s close, behind the Nasdaq Composite Index, which was up 16.7% over the same period.
Kim Forrest, founder and chief investment officer at Bokeh Capital, said she was not concerned about the lack of splashy and unexpected products because Apple’s upgrades would keep customers. “I think the consumer, once they have the Apple chip in their head, it’s very difficult to dislodge,” she said.
The Apple Watch has become the cornerstone of its $ 30.6 billion accessories segment, which grew 25% in Apple’s last fiscal year, even as its iPhone revenue declined slightly. Analysts generally believe that Apple users who buy more than one product, like an Apple Watch and an iPhone, are more likely to stick with the brand and spend on the company’s apps and services. .
Apple focused on fitness features like improving the way the watch tracks bike workouts and dust protection for hiking. The watch is closely associated with Apple Fitness +, a paid service that offers guided workouts with Apple instructors. The company added workouts focused on pilates and skiing, as well as a group training feature designed to allow users to train together. The company has also bundled three months of free service with its watches.
Shares of exercise bike and online training company Peloton were down about 1.6%.