Apple’s iOS 14.5 launches anytime, with these two new game-changing security and privacy features.
It’s certainly been a while since Apple’s last big iPhone update – iOS 14.4 launched in January, fixed three major security vulnerabilities. Soon after, Apple confirmed that its long-awaited App Tracking Transparency (ATT), an anti-tracking feature that is harming Facebook, would arrive this spring.
Apple users expected iOS 14.5 in March, but after iOS 14.4.1 and iOS 14.4.2 released larger security updates, it looks like the big announcement will take place in April.
The fact that Apple released the sixth beta of iOS 14.5 this week indicates that iOS 14.5 is quite close.
Apple’s iPhone updates usually arrive on Tuesday, so keep your eyes peeled (and bookmark my page). Could it be this next Tuesday?
In the meantime, here are the two groundbreaking updates coming with iOS 14.5.
Transparency of iOS 14.5 application tracking
The transparency feature of app tracking that will hurt Facebook’s tastes was actually due to the launch of iOS 14 last year. However, Apple has delayed the major new privacy update to give app developers more time to adjust to the upheaval ATT would cause in the advertising industry.
If you haven’t heard of it yet, ATT effectively removes what is called the identifier for advertisers (IDFA), a way to help advertisers assess the performance of their campaigns.
Facebook maintains that this will impact the ability to offer personalized advertising, but Apple rightly points out that iPhone users have a right to know they are being tracked and to opt out if they choose.
So, in iOS 14.5, a pop-up will appear asking for your explicit permission to be tracked in apps and services. It’s a victory for privacy in so many ways: First, there’s the transparency that you’re tracking. At the same time, the ability to opt for tracking is the foundation of privacy regulations such as that of the EU. GDPR.
Here is a video made by a technical journalist Naomi Brockwell explaining the new iOS 14.5 feature:
iOS 14.5: Open your phone with your Apple Watch
The second feature that I’m sure many iPhone users will be excited about is pandemic. For a year now, it has been very difficult to open your iPhone when wearing a mask. Apple made an adjustment that shows your password when it detects a mask, but it can take a long time.
In iOS 14.5, Apple will allow you to use your Apple Watch to open your phone. It’s not as secure as Face ID, and it’s not the Touch ID I was hoping for in the iPhone 12, but it’s certainly a big improvement.
iOS 14.5: a revolutionary iPhone update
There’s no doubt about it: iOS 14.5 is going to be a huge iPhone privacy update, with a nifty iPhone unlock feature. I am particularly excited about ATT and can’t wait to try it out.